The Kid Laroi x Fortnite
Concept/Copy/PRODUCTION
We helped Fortnite amp up their first in-game concert of 2023, Wild Dreams, featuring international popstar The Kid LAROI. This was also the first time an artist has premiered new music in Fortnite.
To drum up excitement for the show we pit Kid LAROI against his biggest enemy, himself. We made a “hacked” broadcast message that got audiences hyped for a one-of-a-kind musical showdown.
The LAROI’s recruitment reached fans coast to coast including an OOH spectacle in Times Square.
Then, we recruited streamers to drop in for the concert by sending personalized seeding kits from either LAROI encouraging the creators to rally behind them.
The community’s biggest stars loved the kits.
Even gaming icon and Fortnite legend Ninja got a kick out of the sunglasses.
Kenny Beats and Vince Staples reacted to the concert live followed by a Fortnite-inspired freestyle.
To top it all off, LAROI’s broadcast even hacked Fortnite itself when players worldwide logged in the week of the show.