Coachella x Fortnite
CONCEPT/COPY/PRODUCTION
We helped Coachella go beyond the physical festival grounds for the first time ever, turning it from a must-go event to a must-play paradise for gamers worldwide 🕺🏽
We showed up at the IRL festival by interviewing artists from the lineup while they explored Coachella Island and answered road trip style questions, extending the narrative of our campaign.
Hollywood legend and renaissance man Idris Elba even pulled up on us.