LeBron James Scoring Record | UNINTERRUPTED
Concept/Copy
On February 7, 2023, LeBron broke the NBA all-time scoring record.
But despite the truly historic feat, points weren’t the point.
More Than A Manifesto
Then we turned the celebratory manifesto into a limited-edition capsule…that sold out under 24 hours.
We also turned an early version of the manifesto into a stylized IG carousel that showcases LeBron’s different scoring milestones, both on and the off court.
Bron even wore the hoodie himself to the McDonald’s All-American High School Game, a milestone moment for the whole James gang.
