LeBron James Scoring Record | UNINTERRUPTED
Concept/Copy
On February 7, 2023, LeBron broke the NBA all-time scoring record.
But despite the truly historic feat, points weren’t the point.
More Than A Manifesto
The celebratory manifesto was put on a limited edition UNINTERRUPTED t-shirt and hoodie…that sold out within 24 hours.
We also turned an alt version of the manifesto into a stylized IG carousel that showcased LeBron’s different scoring milestones, both on and the off court.
Bron even wore the hoodie himself to the McDonald’s All-American High School Game, a milestone moment for the whole James gang.
We also got to create Nike’s commemorative t-shirt to immortalize the moment (resellers also think it’s a prized piece).
