Fortnite Icon Series

Fortnite’s Icon Series is an exclusive collection of skins and other cosmetic items featuring IRL icons throughout culture. I was lucky enough to help launch some of their biggest names, from sport to music to entertainment.

Concept/Copy/PRODUCTION

Khaby Lame

How do you launch the king of TikTok into Fortnite? Well, we stuck to what he does best, keeping it simple. Watch Khaby Lame simplify an overcomplicated heist for his grand Fortnite debut.

It wouldn’t be Khaby without the TikToks. Our teaser video got over 25M views from his page alone.

We reheated the campaign with a few more TikToks leaning into Khaby’s whimsical persona.

Featured in Variety

GIANNIS ANTETOKOUNMPO

We launched NBA Champion, smoothie enthusiast, and globally-beloved goofball Giannis Antetokounmpo into Fortnite by having both sides of his dual heritage run into each other while dropping onto the Island.

Then, we brought the IRL outfits to Fiserv Forum, home of the Milwaukee Bucks where his biggest fans could get up close and personal with the details during the 2022-23 NBA season.

For fans who couldn’t make it to Milwaukee to marvel at the fits, we created a custom in-game experience with Beyond Creative called Giannis’ Dream Arena. Inspired by our film, this Capture The Flag style game features players fighting for gems in the sky while knocking opponents off a massive cloudscape.

Patrick Mahomes

We created a custom Fortnite mini game with the wizards at Beyond Creative as part of NFL legend Patrick Mahomes’ Fortnite launch. Mahomes’ Gladiator Gauntlet begins in the depths underneath an ancient coliseum as you race to the top for your fastest time.

We pulled up to Kansas City to debut Mahomes’ Gladiator Gauntlet and give Mahomes fans the chance to become their own gladiator.