The Hard Rock Bet Party | Hard Rock Bet
CONCEPT/COPY
Have you ever written a radio script that was liked enough it got turned into a TV spot two weeks later starring NASCAR legend Dale Earnhardt Jr? Strangely enough, that exact thing happened to me this summer.
This was just one of six spots for The Hard Rock Bet Party, airing all football season long. You can read more about the campaign here.
As for the actual radio scripts I was assigned to do, I got to write Mike Tyson giving two partygoers assurance that their money is safe with Hard Rock Bet.