PC Game Pass (Xbox)
Concept/Copy
To promote Xbox’s PC Game Pass subscription service, we launched the $50,000 “Game Pass has PC Games Halo Infinite Invitational” which featured several top pros and content creators in gaming.
We officially launched PC Game Pass at the 2021 The Game Awards, one of the biggest events in gaming.
Dave and GaTa from their hit show Dave on Hulu starred in a meta spot about what they should do at The Game Awards. The result was a new name for the service (Game Pass for PC -> PC Game Pass) and a surprise cameo from 100 Thieves. While the spot aired, I gave out hundreds of PC Game Pass in chat to spread the love to gamers worldwide.
I helped concept and create spoof gaming ads and props that sneakily sat in the background of the spot.
Like these spoof product posters.
And this meta mug. We were glad that our stars found the material funny enough to share.
