Kontrol Freek

Console Gaming Controller Accessories

The Ask

My Writing, Design, Concepts class was tasked with creating a brand book for any brand of our choice.

I grew up playing video games, thus I chose to challenge myself and chose a niche brand that exists within gaming culture itself.

Positioning

Many casual gamers do not know joystick extenders exist, so it is important to push our messaging through channels where the audience is living. Partnering with popular streamers, through social, brick and mortar, and even an out of home installation via public transportation promoting Kontrol Freek’s controller grip product.

Full brand book available upon request