Copywriter/Creative
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The Hard Rock Bet Party

The Hard Rock Bet Party | Hard Rock Bet

CONCEPT/COPY


 

Advertising is crazy. One day you get a radio script assignment. The next day, one of your scripts is liked enough that it gets turned into a TV spot. And it’s starring NASCAR legend Dale Earnhardt Jr. showing off his lightning-fast valet skills.

 
 
 

This was just one of six spots in the campaign. Check out the teaser here. And shoutout the whole team for bringing my idea to life.


72andsunny

GCD - peter hughes, geno burmester

senior CREATIVES - cory mccollum, sam christian

creative - ram rey

directed by tony yacenda