Game Pass Has PC Games
There’s 1B+ PC Gamers worldwide, so we let them know—Game Pass has PC Games.
To kick off Xbox’s PC Game Pass subscription service, we launched their first ever campaign simply focused on one aspect; awareness. The problem lies in the fact that gamers don’t know the difference between Game Pass for console and the PC Game Pass service. So we unapologetically exclaimed it to the world, Game Pass Has PC Games.
I wrote the script for the $50,000 Game Pass has PC Games Halo Infinite Invitational trailer which featured several top pros and content creators in gaming.
100 Thieves Horizon Week
To celebrate the release of Forza Horizon 5, we partnered with 100 Thieves to have a week of sponsored streams featuring 7 different 100T creators. We hopped into each of their chats as the username “GamePasshasPCGames” and dropped PC Game Pass codes every time the streamer said “Game Pass has PC Games”.
Chat loved getting free codes.
