Giannis Antetokounmpo x Fortnite
Concept/Copy/PRODUCTION
We launched NBA Champion, MVP and globally-beloved goofball Giannis Antetokounmpo into Fortnite by having both sides of his dual heritage run into each other while dropping onto the Island.
Then, we brought the IRL outfits to Fiserv Forum, home of the Milwaukee Bucks where his biggest fans could get up close and personal with the details during the 2022-23 NBA season.
For fans who couldn’t make it to Milwaukee to marvel at the fits, we cooked up a custom in-game experience with Beyond Creative called Giannis’ Dream Arena. Inspired by our film, this Capture The Flag style game features players fighting for gems in the sky while knocking opponents off a massive cloudscape.
